Taking action for your needs.

Strategic Plan

Every five years AD sets a series of goals. In 2018 the staff and trustees discussed the following objectives which are our Strategic Objectives for 2023. Despite the Coronavirus (COVID-19) pandemic, these principles are still guiding the work we are doing as we strive for continual improvement.

Welcome to our


Strategic Plan

This aspirational plan serves to constantly challenge our thinking and help us reflect on how we currently operate. It is realistic and it will help us build on our success by growing our local, regional and national reputation.

The plan incorporates the views of all our key stakeholders, partners, staff, and most importantly, the views of our valued service users/clients.

In the light of COVID-19, we have reviewed our aspirations for 2023 and set new benchmarks for the following seven years to 2030.

We have taken account of the changes to our service delivery and the extremely challenging economic climate in which we will be operating.

We will continue to consolidate, provide current services and develop new services in the future.

This Plan will focus our attention on collaboration with key partners, explore new opportunities in the market and achieve financial sustainability.


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StrategicObjectivesfor 2023

Strategic Objectives for 2023

  1. Equality and Accessibility
  2. Involvement and Personalised
  3. Development, Drive and Achievement
  4. Empower and Enable
  5. Choice and Opportunity
  6. Independence and Wellbeing


ISO Accreditation. We strive for quality and security in our systems, policies and procedures. Action Deafness is fully accredited with ISO 9001:2015 Quality Management System and 27001:2013 Information Security Management System

Valuefor money

Value for Money. We work hard to deliver value for money for our customers whether they are local authorities, companies or other charities.

CreatingBetter lives& improving accessibility

Creating Better Lives &. Improving accessibility A leading Deaf-Led Charity – creating better lives and improving accessibility for Deaf & Hard of Hearing people.

We look to continue toimproveourselves for you

We look to continue to improve ourselves for you. As an organisation we look to the future to ensure that our services are continually improving. We want to make sure Deaf people receive better services every year so we set targets and work towards goals.

Thank you for your support!

Action Deafness would like to thank Signapse who hove kindly translated our home page. Signapse are a team of Deaf and hearing people; entrepreneurs, engineers and researchers. They build artificial intelligence solutions for clients who want access to sign language translation and interpretation.