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Meet theLeadershipTeam

Craig Crowley

CEO

Chief Executive Officer
Craig has pioneered many prominent leadership and management positions over the past 25 years within the Deaf and Disability Sectors, obtaining an MBE in recognition of his work. Craig is co-chair of the BSL Advisory Board under the UK Government’s Disability Unit and Trustee of Royal School for the Deaf, Derby. A Deaflympian, he also served as the 8th President of Deaflympics 2009-2013 and Honorary President of UK Deaf Sport 2014-2022.
Karen Draper
Director of Finance & Operations
Director of Finance & Operations

Karen joined Action Deafness in January 2020 and has extensive experience in both public and private financial accounting and has worked in educational establishments and charitable organisations.

Christopher Reid

Director of Service Delivery

Director of Service Delivery

Christopher joined in March 2024 and has extensive experience in roles of managing services for D/deaf people and in health and social care commissioning. At AD, his focus will be on Community & Care, particularly on growth and business development.

Charlotte Jefferies
People Executive
People Executive
Charlotte is a qualified HR Manager who worked for a large telecommunications company before joining Deaf Direct. Charlotte joined AD following the merger with Deaf Direct in 2019.
Christopher Sergent

Head of Commercial

Head of Commercial

As Head of Commercial at Action Deafness, Christopher focuses on building meaningful partnerships and driving sustainable growth to support accessibility and inclusion. With a background in Partnership Development and Neuro Linguistic Therapy, Christopher brings a people-first approach to commercial strategy – balancing business goals with genuine social impact. Their work is driven by a belief that communication should always be a bridge, never a barrier.

Martin Anderson (2)
Martin Anderson

Hubs Development Manager

Hubs Development Manager

Martin rejoined Action Deafness in January 2025 as the Hubs Development Manager. He previously worked in the Community & Care Department at Action Deafness from 2017 to 2023. Martin was involved in developing services at the Deaf Specialist Care Home in Heanor for Residential Care from 2023 to 2025. With extensive experience in delivering Deaf-specific community projects, Martin has worked with a diverse range of clients, from 18 to over 65 years old.

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Ellie Parfitt

Brand Manager

Brand Manager

Ellie joined Action Deafness as Brand Manager in August 2024, with a focus on the marketing of all AD services, campaigns, and brand communications. Ellie has over eight years’ experience in the marketing sector, and has extensive expertise with design, social media, and blogging within the Deaf Community. Ellie previously worked for RAD, British Deaf News, Phonak, and The Limping Chicken.

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Mags Smalley

Finance & Operations Manager

Finance & Operations Manager

Mags has around 20 years commercial management experience gained from working for Manchester Airport Group, TUI Holidays and Holland & Barrett, to name a few and now plays a key role in the Finance & Operations Department.

Michelle Hunter
Michelle Hunter

Team Manager for Durham

Team Manager for Durham

Michelle brings a wealth of experiences to AD due to her experience with supporting Deaf and Hard of Hearing individuals: from community work at BID Services to working with young Deaf children with complex needs at the Percy Hedley Foundation’s Northern Counties School. She now leads the Durham Hub team at Action Deafness.

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Tanvir Ahmed

Hubs Manager

Hubs Manager

Tanvir brings a wealth of experience to Team AD, having worked in Deaf and Disability organisations like RNID, Shaw Trust, and Serco for the past 30 years. He previously served as a Trustee for Action Deafness and is now excited to take on the Hubs Manager role.

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Leanne Stead

Service Manager

Service Manager

Leanne joined Action Deafness from SignHealth in 2024, bringing extensive experience in managing and delivering high-quality support and care for deaf people in community, supported living, and residential care homes. At Action Deafness, Leanne’s focus will be on our Care and Support Services, ensuring services and processes meet quality standards, driving continuous improvement to maintain compliance, and facilitating development opportunities within the organisation. 

Jessy Young

Registered Manager, Community & Care

Registered Manager, Community & Care

Jessy joined AD in 2018 and has risen through ranks from being PA coordinator to Team Leader and is now the Registered Manager.

Sandra Williams

Registered Manager (Warwickshire)

Registered Manager (Warwickshire)

Sandra joined Action Deafness in 2019, progressing from Specialist Support Worker to Registered Manager. She brings a wealth of experience, with 15 years in the care and community sector, particularly within various Deaf organisations. Throughout her career, Sandra has held numerous roles, showcasing her versatility and dedication to supporting the Deaf community. 

Jessica Hinson

Sensory Services Manager

Sensory Services Manager

Jessica joined Action Deafness in 2025 as Sensory Services Manager, bringing over 14 years of experience in the sensory sector. She has developed extensive expertise in supporting people with a wide range of sensory needs. Prior to AD, Jessica held various roles at SENSE, RNID, and BID. Most recently, she served as Sensory Service Manager at BID, where she led teams and drove service development to improve outcomes for the communities she supported.

Anna Corbett

Communicator Guide & Intervenor Team Manager

 
 
Communicator Guide & Intervenor Team Manager

Lucy Tobin

Community Team Leader (Hertfordshire)

Community Team Leader (Hertfordshire)

Lucy joined Action Deafness in 2019 and has been the Team Leader for Southern England for the past three years. In this role, Lucy oversees the region’s growth and ensures effective operations, working closely with our Care Team to deliver high-quality support services.

Christopher Probert

Interim Registered Manager

Interim Registered Manager

Christopher joined Action Deafness in 2020 as a Specialist Support Worker, having previously served as a mentor for young people at the British Deaf Association. They progressed to Senior Specialist Support Worker after two years and is now the Interim Registered Manager for Care.

Jay Stonier

Team Leader (Staffordshire)

Team Leader (Staffordshire)

Jay joined Action Deafness in 2025 as a Communicator Guide and was promoted to Team Leader for Staffordshire later that year. They ensure high-quality care for clients, and enjoy working in the community and supporting TeamAD. Previously, Jay held roles as Community Engagement Officer and Events & Project Co-Ordinator at Deaflinks. Jay also taught BSL for life skills to families and professionals to support better communication.

Deb O’Shea

Intervenor Specialist Lead

Intervenor Specialist Lead

Billy Alton-Wood

Specialist Support Co-Ordinator

Specialist Support Co-Ordinator

Ashley Kitchen

Specialist Support Co-Ordinator

Specialist Support Co-Ordinator

Thank you for your support!

Action Deafness would like to thank Signapse who hove kindly translated our home page. Signapse are a team of Deaf and hearing people; entrepreneurs, engineers and researchers. They build artificial intelligence solutions for clients who want access to sign language translation and interpretation.