Who We Are
Founded in 1897, Action Deafness is a leading UK Deaf-led charity dedicated to providing specialist services and support for Deaf, Deafblind, and Hard of Hearing Communities across the UK.
Our mission is to assist Deaf individuals to live the life they choose and to improve access by fostering cultural and communication solutions.
Our Core Purpose
At our core, Action Deafness is committed to delivering high-quality, specialist, value-for-money services. Our aim is to ensure that Deaf, Deafblind, Hard of Hearing, Blind and people with sight and hearing loss can access their everyday lives to the fullest, with informed choice and equal access to services.
Our Deaf-led Approach
As a Deaf-led organisation (registered in England, Wales and Scotland), we understand the importance of inclusivity, providing specialist, Deaf-specific support rooted in understanding and respect to enable our beneficiaries to lead full and independent lives.
Our Services
Our wide range of services, from Care and Sensory Support to Interpreting, Hubs and Learning, are designed to ensure Deaf communities access the resources they need to thrive.
Our Journey and Growth
With a rich history spanning over 127 years, Action Deafness has evolved significantly.
We originated from Leicester and Loughborough Deaf & Hard of Hearing Charities, and through strategic rebranding and the inclusion of organisations like Deaf Direct and Walsall Deaf People’s Centre, we've become more creative, innovative, and pioneering since 2010.
Our growth has seen us expand from serving the Midlands to reaching communities throughout the UK. We've carefully grown the size and breadth of our services, partnering with other like-minded organisations and recently merging with two other Deaf charities to expand our footprint to include Walsall, Oxford, Worcester, and Hereford.
We retain our charitable obligation to Leicester, Loughborough, Leicestershire, Rutland, Worcestershire, Herefordshire, Oxfordshire, and Walsall, and as a company limited by guarantee, we continue to offer services that benefit Deaf, Hard of Hearing, Deafened, and Deafblind communities throughout the UK.
Learn more on Our History page.
Our Commitment to Quality
Action Deafness holds a range of quality assurance standard accreditations, demonstrating our unwavering commitment to excellence in every service we provide:
Registered domiciliary care provider with the CQC (Care Quality Commission) and the CIW (Care Inspectorate Wales).
ISO 9001 (Quality Management)
ISO 18841 (Interpreting Services)
ISO 27001 (Information and Security)
Cyber Essentials
Cyber Essentials Plus
Our Vision
Deaf individuals and people with sensory loss* should have informed choice, complete control of their lives and equal access to services when required. Deaf individuals should have maximum equity, choice and control over what services they get and how they are provided. These services should be personalised and tailored to their individual needs." * Denotes Deaf, Deafblind, Deafened and Hard of Hearing individuals of all ages.
Our Mission
Assist Deaf* individuals to live the life they choose.
Improve access by fostering cultural and communication solutions.
Ensure AD’s sustainability through growth, partnership and diversification.
Be the UK’s ‘go-to’ Deaf-led provider of service delivery and Hubs Connect.
Our Values
People-centred: Individuals central to decision making.
Integrity: Accountable to beneficiaries.
Innovative: Lived and professional experience used to develop solutions.
Leading: Creating new, empowering, narratives about what means to be Deaf.
Evolving: Constantly adapt to meet the changing needs of our individuals.
Our Principles
Deliver high quality services.
Pursue growth and innovation.
Invest in our staff and continue being a great place to work.
Sustain financial security.
Ensure strong leadership, management and governance.
Expand our profile within the learning, work, health and social care sectors.
Connect With Us
Learn more about our journey, our services, and how you can support our mission by contacting us.
Call us in BSL with AD 360
Email [email protected]
Call 0116 253 3200
