AD 360 BSL Customer Service

BSL customer experience, directly for you

Action Deafness is the first UK Deaf Charity to launch AD 360, an online Customer Support Service directly in British Sign Language (BSL).

For Deaf BSL users

Call us directly in BSL - no interpreter needed. Get help, support, and answers in your language.

Click the AD 360 button to start a BSL video call.

For Businesses

Looking for an accessible solution for your customers?

Scroll down to learn how AD 360 can help you connect with Deaf customers.

Sign directly with us!

Need to contact us? It's quick and easy to video call us in British Sign Language (BSL) - no interpreter needed.

How it works: Just click the AD 360 button on our website.

Who you will meet: Our friendly customer service team are either Deaf or fluent in BSL, with a genuine understanding of Deaf culture.

Ready to connect? Click the AD 360 button now and sign directly with us!

Watch BSL videos

Watch more BSL videos about AD 360 on our YouTube playlist

We are here to help with:

  • Any questions you have about Action Deafness

  • Learning about our services

  • Booking a BSL interpreter

  • Making a care referral

  • Finding out about upcoming events

  • Discovering your nearest Hub

  • Employment support

  • Accessing local Deaf resources and signposting

Ways you can use AD 360:

  • Live BSL video call: Chat directly with TeamAD in BSL.

  • Sign message: Leave a video message, and our team will be in touch.

  • Live chat: Type your message and chat live with TeamAD.

Matt's Story

Understanding English is difficult for me. Having information in my language (BSL) removes communication barriers and makes things easier to understand.

150,000+ people

Over 150,000 people use BSL in the UK, and for an estimated 87,000 Deaf people, it's their first or preferred language.

BSL

British Sign Language (BSL) is a different language compared to English with its own grammar, vocabulary and syntax.

2003

British Sign Language (BSL) was recognised as a language by the UK Government on 18 March 2003.

2022

The British Sign Language (BSL) Act 2022 was passed, officially recognising BSL as a language in England, Scotland, and Wales.

Introducing AD 360 for your organisation

Unlock true accessibility

Open new doors to a wider customer base and deliver an unparalleled customer experience with AD 360. We empower direct, real-time connections, ensuring your business is fully accessible to Deaf people and British Sign Language (BSL) users.

AD 360 is your direct BSL online customer support video calling platform, enabling seamless communication via secure video with our BSL customer service agents.

British Sign Language

Unlike English, BSL has its own grammatical structure and syntax, which is distinct from spoken English, and varies regionally.

Achieving effective BSL customer communication relies on more than basic language understanding; it requires a knowledge of its nuances and recognising the rich diversity of Deaf culture and identity.

AD 360 ensures a genuine connection, while also creating valuable opportunities for Deaf people and native BSL users.

Why choose us?

  • Direct and authentic communication: Connect one-to-one, removing the need for third-party interpreters, leading to faster response times.

  • Expert, trained representatives: Get highly qualified, BSL-fluent support tailored to your business.

  • Enhanced customer experience: Offer truly inclusive service that directly engages with the customer in their first language.

  • Cost-effective and efficient: Streamline operations and reduce expenses.

  • Boost your brand reputation: Lead the way as a truly accessible industry leader.

  • Customisable and adaptable: Seamlessly integrate our solution with your existing brand.

AD 360 capabilities include:

  • Video conferencing

  • Video recorded messages

  • Waiting room management

  • Live chat

  • Screen sharing

  • Customisable branding

"Fantastic and useful to contact via video remote rather than telephone or email"

"Excellent service with AD 360. Communication clear and good picture quality. Impressed with this service today - thank you"

Ready to transform your customer experience and make a difference? Advance your company's commitment to accessibility and inclusion.

Contact us today for a personalised quote.

Meet The AD 360 Team

Headshot: Martin Anderson
Martin Anderson

Development and Project Manager

Headshot: Aaron Ockenden
Aaron Ockenden

Customer Services Adviser

Headshot: Hanisha Sandhu
Hanisha Sandhu

Operations Administrator

Headshot: Tanvir Ahmed
Tanvir Ahmed

Hubs Operations and Training Manager

Headshot: Andrew Scolding
Andrew Scolding

Customer Services Adviser

Related Services

Beyond AD 360, Action Deafness offers additional services to help your organisation become even more accessible and inclusive:

  • Bespoke Deaf Awareness Training: Equip your team with the knowledge and skills to confidently interact with Deaf and Hard of Hearing people.

  • BSL taster sessions: Gain practical BSL skills, develop basic signing, and build confidence in communicating with Deaf people.

  • Booking communication support: We can assist booking BSL interpreters, notetakers and other communication support for your events and workplaces.

  • Accessibility Consultation: Our team can guide you through how to make your services accessible. Connect with us to discuss your requirements.

Let's connect!

Please complete the enquiry form below.

To learn more about AD 360, please get in touch.

Call us in BSL using the AD 360 button.

Email [email protected]

Call 0116 253 3200

Explore AD 360 - Get a quote today