Strategic Plan
Action Deafness Strategic Plan 2024-2027
"Creating a more accessible, equitable, equal and inclusive world"
This aspirational plan serves to constantly challenge our thinking and help us reflect on how we currently operate. It is realistic and it will help us build on our success by growing our local, regional and national reputation.
The plan incorporates the views of all our key stakeholders, partners, staff, and most importantly, the views of our valued service users/clients.
We have taken account of the changes to our service delivery and the extremely challenging economic climate in which we will be operating.
We will continue to consolidate, provide current services and develop new services in the future.
This plan will focus our attention on collaboration with key partners, explore new opportunities in the market and achieve financial sustainability.
Deaf* Denotes Deaf, Deafblind, Deafened and Hard of Hearing individuals of all ages.
Contact: [email protected]
Our Vision
Deaf* individuals and people with sensory loss should have informed choice, complete control of their lives and equal access to services when required. Deaf* individuals should have maximum equity, choice and control over what services they get and how they are provided. These services should be personalised and tailored to their individual needs.
Our Mission
Assist Deaf* individuals to live the life they choose.
Improve access by fostering cultural and communication solutions.
Ensure AD’s sustainability through growth, partnership and diversification.
Be the UK’s ‘go-to’ Deaf-led provider of service delivery and Hubs Connect.
Our Values
People-centred: Individuals central to decision making.
Integrity: Accountable to beneficiaries.
Innovative: Lived and professional experience used to develop solutions.
Leading: Creating new, empowering, narratives about what means to be Deaf.
Evolving: Constantly adapt to meet the changing needs of our individuals.
Our Principles
Deliver high quality services.
Pursue growth and innovation.
Invest in our staff and continue being a great place to work.
Sustain financial security.
Ensure strong leadership, management and governance.
Expand our profile within the learning, work, health and social care sectors.
Our Objectives
Digitalisation: Develop platforms and software to meet recognised need.
Growth: Embrace opportunities for our individuals.
Diversify: Respond to identified need.
Children/Youth & Families: Develop new projects and services.
Wellbeing: Address mental health inequities for our individuals.
Cultural: Champion the rich and diverse heritage of Deaf* culture.
Learning: Use internal and external insight to enhance AD’s learning.
Our Outcomes
Reduce inequality.
Prevent loneliness.
Promote independence.
Increase local and regional need.
Get in touch
Please complete the enquiry form below.
For more information, please email [email protected]
Call 0116 253 3200
